Hey, I’m Josh.
I work across business strategy and AI, helping organisations turn ideas into practical progress.
This is my corner of the internet. A home for what I’m building, what I’m learning, and the businesses I run.
A little about me
I’m a B2B marketer, strategist and builder based in Shrewsbury. Over the past 12 years, I’ve worked across digital marketing, demand generation and account-based marketing (ABM) — from building websites and email campaigns to leading strategy teams.
At strategicabm, I progressed from Senior ABM Strategist to Director of ABM, leading the strategy team and helping more than 20 clients, from growing scale-ups to global technology brands, win, grow and retain their most important accounts.
Today, I run JDW Strategy and work with N.Rich to build its demand generation function — bringing together paid media, marketing operations and AI workflows. I also help small marketing teams work out where AI fits and build the confidence to use it well.
The thread through all of it is a habit of figuring things out and building things myself. That started with teaching myself HTML and CSS. These days, it’s often an AI system that takes a repetitive job off a marketer’s plate.
My businesses
Ideas & experiments
A space for thinking out loud about better marketing, business building, and useful AI.
I’ll share projects and longer-form writing here as this space grows.
Say hello
Something on your mind?
If you’re working through a business challenge, exploring AI, or see an opportunity to collaborate, let’s connect.
Connect on LinkedInEmail coming soon: [email protected]